Brand Strategist & Designer
for Women-Led Businesses

CLARIFYING YOUR MESSAGE
BUILDING CONFIDENT BRANDS
GUIDING YOU TO SHOW UP WITH INTENTION.

Every brand I build starts with a woman building something that matters —

And the brands that matter
are built on connection.

BrandWell Studio is a collaborative home for women building businesses in the margins of real life. We help you create brands rooted in clarity, not hustle—with intentional strategy and systems that value attention (yours and your audience's) and support your pace, your values, and your vision.

How I Can Help

My Story Probably Started A Lot Like Yours

I didn't come to brand strategy and design through a straight line. Like many women, I've worn a lot of hats — digital marketer, brand strategist, communications team leader, creative, mother. But what I kept coming back to, over and over, was this: the brands that move us are the ones rooted in truth.

For over 15 years, I've worked in digital marketing—building campaigns, growing audiences, leading teams, and helping brands connect with the people who need them most. I've created and managed successful marketing campaigns that grew audience size, resulted in increased sales, and ultimately transformed lives.

I've seen what works and what doesn't. I've learned that strategy without soul feels hollow, and creativity without clarity falls flat.

So I built BrandWell as a bridge between the two.

I specialize in brand strategy, visual identity design, and Squarespace website development for women entrepreneurs—without the overwhelm, the hustle, or the pressure to be like everyone else. I work with women who are balancing motherhood, business, and life—who need expert support, not another thing on their to-do list.

What Guides Us

True Branding Starts Beneath the Surface

Clarity, not hustle

Clarity, not hustle, builds momentum. When strategy is grounded in intention, everything flows—from your identity, to your messaging, to your marketing. 

Women belong in leadership

When women lead with confidence and vision, they shift what's possible—in their industries, their communities, and for generations to come. I build brands that make space for that leadership.

When your brand is rooted in truth and built on clarity, everything else flows… from your message to your marketing to the impact you create.

How I Work

True branding starts beneath the surface.

Before we do anything, we get clear on who you are, who you serve, and what makes you different.

01

Connection creates change

Branding is a bridge.
It’s not just about visibility, it’s about resonance. When we prioritize relationships over reach, we build brands that move people.

I handle the brand strategy, visual design, website development, and marketing planning so you can focus on your genius.

I work with women who are building something meaningful—whether they're just planting seeds or expanding what they've already grown. I believe in soft structure, thoughtful brand strategy, and honoring your pace.

02

My approach is collaborative, not prescriptive. I'm not here to tell you who to be. I'm here to help you articulate who you already are—and build a brand identity and marketing strategy that reflects your distinct truth and essence.

03

CORE VALUES THAT DRIVE BRANDWELL

The Heartbeat of Our Work: Clarity, Empowerment & Community

Let's Connect

Beyond the work

When I'm not working with clients, you'll find me chasing clarity in other ways — through movement, intentional rhythms, and the kind of everyday rituals (like reading and journaling) that keep me grounded and connected. I'm learning to create a life of intention aligned with my values, and to lean into rest without guilt.

I'm inspired by women who choose intention over noise, depth over speed, and connection over performance. If that sounds like you, I think we'll work beautifully together.

  • Green (though I own very little of it in clothing)

  • Morning — warm lemon water and coffee
    Afternoon — decaf coffee, sweet and spicy tea.
    Evening — a good dry wine
    **Splurge — gin and tonic or my husband's espresso martinis.

  • Planner with pen, journal, bible, water, coffee mug, and a book called The Land Between.

  • Remarkably Bright Creatures

  • Water. It's as simple as that.
    And lymphatic drainage — movement, gua sha, massage, etc.