The Journal

Latest From Us

The Journal

Latest From Us

Thoughts on branding, marketing, and building with intention.

Ideas to help you show up clearly, connect deeply, and grow sustainably.

This is where I share what I'm learning, thinking, and practicing—on branding, messaging, marketing, and the work of building a business that feels aligned.

Consider this your space for thoughtful ideas, practical strategies, and the kind of support that helps you move forward with clarity.

Dana North Dana North

A Guide to Building a Brand That Connects

You have a business. You have a vision. You might even have clients who love what you do. But when someone asks 'what makes your brand different?' you freeze. The gap between having a business and having a brand isn't about having a prettier logo or a more polished website. It's about clarity. When you're clear on who you serve, what you stand for, and how you want people to feel when they interact with your work, everything else falls into place.This guide walks you through the exact 3-phase process for building a brand that doesn't just look good, it connects

Read More
A woman with long brown hair wearing a beige buttoned sweater and white pants, smiling at the camera, standing in front of cream-colored curtains.

Join The Clarity Edit

Stay Connected and get tips and stories on brand strategy, the reality of building a brand, and what it means to show up clearly in a noisy world from a woman who is building her brand with toddlers at home.