The Well Experience
A Guided Brand
Building Experience
A Guided Brand-Building Experience
Brand With Clarity,
Confidence, and Community
The Well Experience is a live, done-with-you brand strategy cohort designed for women who want to understand their brand, and feel confident evolving it themselves.
This isn’t another course you buy and never finish.
Over 8 weeks, I guide you step-by-step as you build your brand foundation using proven frameworks, hands-on coaching, and a small, supportive community of women building alongside you.
-
$1,850
-
Limited to 5 women per cohort (intimate, personalized support)
-
Brand strategy document, messaging framework, visual direction mood board, templates, lifetime access to materials
-
Join the Waitlist
You’ll learn the skills, build your brand in real time, and you’ll leave knowing exactly how to show up without second-guessing yourself.
The Well Experience is designed for women who want to finish their brand, not just think about it.
This Isn’t a Passive Course
You won’t be left alone with pre-recorded videos or expected to figure everything out on your own. Each week, we meet live so you can ask questions, get feedback, and move forward with clarity.
Through live coaching, real-time feedback, and built-in accountability with women building alongside you, you’ll make consistent progress each week instead of stalling or second-guessing your decisions.
This is where clarity replaces confusion, and where your brand actually comes together.
You’ll leave with a brand you understand, trust, and feel confident maintaining on your own.
What You’ll Learn and Build
What You’ll Learn
and Build
BY THE END OF THE PROGRAM YOU’LL HAVE
A Full Brand Foundation
You Understand & Trust
You’ll define a clear brand strategy — including your mission, vision, values, and positioning — so every decision feels aligned.
You’ll gain deep clarity on your ideal client and how to speak directly to them.
You’ll develop a brand voice and tone that feels natural, confident, and authentic.
You’ll explore your visual identity direction through guided mood-boarding and aesthetic clarity.
You’ll clarify your offers and positioning so you stand out with confidence.
You’ll create a sustainable content strategy that supports consistency without burnout.
And you’ll walk away with a simple implementation plan you can actually follow.
BY THE END OF THE PROGRAM
YOU’LL HAVE
What’s
Included
6 bi-weekly live group coaching calls
(guided lessons + insight from me and your peers)Weekly feedback calls for questions and personalized support (you won't get stuck)
Private community access for peer connection and accountability (you're not doing this alone)
Comprehensive brand strategy workbook and templates (so you have structure, not overwhelm)
Messaging framework development (taglines, bio, offer descriptions you can use immediately)
Mood board and visual identity direction guidance (so you know what aesthetic fits your brand)
Implementation support to keep you moving forward (this isn't just theory, you'll actually finish)
Early bird bonuses
Squarespace website template to customize on your own
Initial 1:1 brand strategy call to kickstart your work (personalized support before the group begins)
Most branding programs are either hands-off courses or fully done-for-you services.
The Well Experience sits intentionally in the middle.
-
Clarify your mission, vision, and values.
-
Define who you serve and what they need to hear.
-
Learn how to show up authentically in your messaging.
-
Create mood boards and aesthetic clarity for your brand.
-
Clarify what you do and how you stand out.
-
Build consistency without burnout.
-
Turn strategy into actionable steps.
-
Celebrate, refine, and plan what comes next.
8-Week Experience
Overview
Why Women Choose The Well Experience
Why Women Choose
The Well Experience
They want ownership, not dependence.
They want to understand their brand deeply — not outsource and hope for the best.
They don’t want to build alone.
Community, accountability, and support matter — especially when confidence feels shaky.
They want expert guidance without a full DFY investment.
This experience offers structure and support without a $4K–$10K price tag.
They value control.
They want a brand they can grow, evolve, and maintain with confidence.
Who The Well Is For
This experience is designed for women who are:
Creative or early-stage entrepreneurs
Mothers building businesses who crave connection
DIY-inclined but want expert guidance
Ready to commit 3–5 hours per week
Tired of buying courses they never finish
Who This Is Not For
This experience is not a fit if you:
Want everything done-for-you
Need immediate, rapid results
Can’t commit consistent time
Prefer strictly 1:1 work without group interaction (see our other services)
Why This Experience Works
When Others Don’t
Most branding programs are either hands-off courses or fully done-for-you services.
The Well Experience sits intentionally in the middle.
You’ll receive live coaching, personalized feedback, and accountability — while still doing the work yourself so you truly understand your brand.
That combination is what creates clarity, confidence, and momentum that lasts.
Spots are intentionally limited to keep this experience personal and supportive.
READY TO BUILD YOUR BRAND WITH GUIDANCE AND COMMUNITY?
Join the waitlist to be first in line when the next cohort opens
Building your brand alongside other women who get it changes everything.